Habesha Breweries S.C. invites eligible and qualified research agencies to submit technical and financial proposals for conducting a Brand Health Tracker (BHT) Research for its alcoholic beer and non-alcoholic malt brands across Ethiopia

Habesha Breweries S.C

Bid announcement for the purchase of Brand Health Tracker (BHT) Research service

Bid No: HBSC/08/0202/25

Habesha Breweries S.C. invites eligible and qualified research agencies to submit technical and financial proposals for conducting a Brand Health Tracker (BHT) Research for its alcoholic beer and non-alcoholic malt brands across Ethiopia.

1. Objective

The research agency will be responsible for:

• Tracking the performance of Alcohol and non-alcohol Brands in Ethiopia's competitive landscape.
• Assessing beer consumption habits among Ethiopian consumers (urban and peri-urban, ages 21-45).
• Identifying drivers and barriers to beer consumption.
• Measuring brand perceptions among beer consumers.
• Evaluating the impact of marketing communication on consumer behavior.
• Providing actionable insights to enhance brand positioning and market competitiveness.

Sample Size: 1,650 beer consumers (nationwide coverage).

2. Scope of Work & Responsibilities

The selected research agency shall:

• Submit a company profile, including relevant experience, past projects, and proposed methodology.
• Conduct comprehensive BHT research covering brand performance, consumer insights, and market trends.
• Deliver a detailed final report with data-driven to recommendations.
• Benchmark brand performance against competitors and industry trends.
• Ensure ethical research practices, data accuracy, and confidentiality.
• Present findings to Habesha Breweries S.C. management.

3. Eligibility & Qualification Requirements
   1. Prerequisites

• Valid, renewed trade license/business registration in Ethiopia.
• VAT & TIN registration certificates.
• Proven experience in market research, preferably in the beverage/alcoholic beer sector.
  2. Required Qualifications

• Demonstrated expertise in consumer insights, survey design, and data analytics.
• Prior experience working with breweries or FMCG companies (preferred).
• A qualified research team with strong analytical and reporting capabilities.

4. Submission requirements
   1. Required Documents

• Financial Proposal
• Technical Proposal (methodology, work plan, team credentials).
• Financial Proposal (detailed cost breakdown).
• Company profile, licenses (trade, VAT, TIN), and past project references.
  2.  Bid submission deadline

Interested firms must submit their proposals before August 15, 2025, by 5:30 PM via email to: generalprocurement@habeshabreweries.com

For the complete Terms of Reference (TOR), interested bidders may request the document via: Telegram 09 11 58 24 80

Habesha Breweries S.C. has the right to cancel the bid in full or partially.